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We live in the information age, where data is everything.
Companies, cooperation’s and organisations use a wide range of tools to build their brand and enhance their overall presence. With the large assortment of digital marketing tools, this has made the process of promotion so much easier. You can boost your business using a wide range of marketing tools and applications, with the most effective being SEO or Search Engine Optimisation tools.
SEO tools are used by every kind of company, irrespective of its size or type. Most of these tools come with their own free trial, allowing you to sample the goods, before committing to anything.
If you want to boost your presence in the major search engines, then you can’t go wrong with an SEO tool. However, before using any SEO tool, you must first figure out what the various tools can do for you.
There are certain tools available, for tasks that you were probably unaware of, this is where knowing comes into the equation. These tools also help to make the life of an SEO specialists that much easier, as the best tools come jam-packed with features that make SEO a breeze. In this article, we’ll look at 6 of the most powerful SEO tools that you should be using.
- Google Search Console
Google Search Console, as a tool, can help just about any webmaster, as it will tell you how well your site is performing, specifically within the Google Search Engine. It will also provide you with titbits that you can use to improve your sites visibility, which in turn will drive more visitors to your site.
With Google Search Console you can track your sites traffic, investigate the performance of your keywords, troubleshoot any issues, and receive messages directly from Google. It will provide you with information on how well your site is performing in the organic search, then suggest to you ways that you can improve your sites position within the search index. Because of all the features and capabilities that this service is able to provide to the site owner, all free of charge, this makes the Search Console a must use resource, for marketers and general site owners alike.
- Google Page Speed Insights
This particular service, provided by Google, was designed to help you monitor how fast your site loads.
Google Page Speed Insights is another free tool that you can use to monitor the user experience of your site on both desktop units and mobile devices. It uses Google’s Core Web Vitals to assess your site, the site will analyze and report to you exactly how your site stacks up against others. The service provides additional insights by going through your sites various performance problems, giving assistance where applicable.
So, why exactly should you use this service? The performance solutions and issues that it provides can be quite technical, especially for the novice site owner. As a result, this somewhat restricts who can effectively use this service to their advantage. I say, web development teams might like what it has to offer.
- Google Analytics
Google Analytics is another tool provided by Google that is of course, free of charge. It allows webmasters to track their sites traffic and overall performance. By discovering exactly how people are engaging with your site, it can provide you with vital insight that can be used to boost your overall user experience.
You can use the Google Analytics tool to track a wide range of metrics, such as:
- Unique visitors
- Time spent on site
- Page views
- Bounce rate
Additionally, it’s also possible to use Google Analytics to track goals, such as conversions and e-commerce transactions.
Google Analytics is one of the most important and valuable tools in this space, especially for people looking to improve their site’s SEO performance. When you’re able to determine how people are engaging with your site, it helps you make better decisions when making attempts to improve things.
- Ahrefs
Ahrefs is one of the most popular and powerful SEO tools in the market space right now. As a result, it is a go-to for a large number of SEO professionals and webmasters. So, what are the things you should know about this tool?
Ahrefs, just like the tools listed above, is a web-based service designed to improve your sites rankings in the major search engines. It’s able to do this by providing the web owner with a detailed analysis and report on their sites SEO performance. Ahrefs comes with a wide range of features, such as backlink analysis, keyword research, competitor analysis, to name a few.
If you want to use Ahrefs, simply go to the website and type your URL into it and press Enter. It will start the analysis process and once it is finished, it will provide you with a detailed SEO report on its findings. This report will provide you with information on both the pluses and negatives of your site(s) – letting you know where and how you can improve your site.
- Yoast
You can find tons of different SEO tools in the marketplace today, but Yoast is one of the most popular of its kind. Yoast, unlike the previous solutions is actually a WordPress plugin that helps you improve your site’s performance in the search engines. With this tool, you gain control over the Meta tags and titles of your pages, as well as the added feature of XML sitemaps.
Some of the features you can expect from this tool include:
- Support for Google Analytics
- Social media integration
- Built in XML sitemaps
- Accessible Meta tags and titles
Yoast SEO is, without a doubt, one of the leading SEO plugins out there, which comes with a number of features, all of which are designed to boost your site’s search engine experience. If you would like your site to perform better in the search engines, then you can’t go wrong with Yoast; in fact, I’d say it’s almost a must.
- SEMrush
This particular tool is used for just about anything.
Of all the tools listed in this article, SEMrush stands out as being the only one that isn’t free. However, SEMrush can’t be put into any one category, as it provides over 40 different specialised tools within the SEO space. It comes with tools for website benchmarking, competitor analysis, link building, keyword research, on-page SEO, social media integration and management, and much more. SEMrush sits above the pack as one of the best digital marketing tools that money can buy.
SO, why should you use this tool? Well, there are a variety of reasons, with Domain Overview being amongst the main reasons. As the name states, it provides the user with an overview of their site, which includes its organic traffic level, authority score, along its keywords and backlinks.
–AUTHOR INFO–
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk/
